By: Joshua Waldrop
Skateboarding legend Tony Hawk has partnered with Canadian cannabis producer 1933 Industries Inc. to launch a line of CBD products, according to a report by Newswire. The licensing agreement between House of Hawk, LLC and the 1933 subsidiary, Infused MFG, LLC will see the launch of several co-branded CBD wellness products for a two-year term in North America.
The action sports market is quickly becoming a champion of the potential benefits of CBD. Infused has been a leader in this segment since launching its Canna Hemp X line in 2018 led by brand manager David Hafsteinsson. Infused will launch several co-branded products, including CBD recovery creams and lotions, as well as hemp-only recovery creams and lotions. Sold under Canna Hemp, Canna Hemp X, and Birdhouse Skateboards names, the new branded products represent the first collaboration between Birdhouse and a CBD wellness products manufacturer.
“We’re excited to be a part of this new movement that is becoming more recognized as a healthy alternative to recovering from the aches and pains that we regularly incur in the action sports world,” said Hawk of the collaboration.
Yahoo! Finance reports that Hawk’s Birdhouse team members Clive Dixon, Ben Raybourn, David Loy and Clint Walker will help support the new partnership via social media.
According to Culture, Hawk was labeled hyperactive as a child but found his release through skateboarding. Hawk went professional in 1982 and was the National Skateboard Association world champion 12 years in a row. Hawk created Birdhouse Skateboards, makers of high quality skateboard trucks, wheels, clothing, and accessories. Hawk gained widespread fame as a pop culture icon following the massive success of his “Tony Hawk’s” video game franchise, which began in 1999 with Tony Hawk’s Pro Skater and led to 16 further iterations over the next 16 years.
“It’s truly an honor to be working with Tony Hawk’s Birdhouse Skateboards brand and their incredible organization,” said USA COO and Infused founder Chris Rebentisch. “The opportunity of offering our sports recovery products under a partnership with Hawk’s brand Birdhouse adds credence to our brand. Tony is an internationally recognized action sports figure and responsible for fueling the growth of skateboarding as a professional sport.”
“Infused recognizes that the action sports vertical is an underserved market,” Rebentisch added. “Our mission is to offer the best of breed recovery products in the market today and we look forward to working with Birdhouse in this endeavor.”
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