By: Joshua Waldrop
The CBD craze has officially reached the fast food industry as Carl’s Jr. has announced the launch of a CBD-infused cheeseburger set to debut on the stoner holiday of April 20, according to MSN. Dubbed the Rocky Mountain High, the cheeseburger will be available at just one location, 4050 Colorado Blvd., Denver, Colorado, and only on 4/20.
Business Insider states that beyond being a mere publicity stunt, the Rocky Mountain High will serve as a test for the west coast based chain that is also known as Hardee’s in other parts of the country. If the burger performs well it could open the doors to more cannabis-infused fast food options, according to Patty Trevino, Carl’s Jr.’s senior vice president of brand marketing.
“The new Rocky Mountain High: CheeseBurger Delight ties back to our core strategy of being the first to bring bold and unexpected flavors that are at the forefront of hot restaurant trends to a quick service menu,” said Trevino. “If anyone is going to do it, I would want Carl’s Jr. to do it. If you were to ask me when I was at Burger King back in the mid-2000s, I would have been like, no way, but today, this is a huge trend with consumers.”
According to MarketWatch, the Rocky Mountain High will be comprised of two 100% charbroiled beef patties topped with the chain’s Santa Fe Sauce mixed with CBD oil, pickled jalapeños, pepper jack cheese, crisscut fries, and a premium bun. The burger will cost $4.20.
While the U.S. Farm Bill, signed into law at the end of last year, legalized CBD for most uses, the cannabidiol remains outlawed by the U.S. Food and Drug Administration for use as a dietary supplement in food and beverages due to a technicality that states that substances already approved for use in pharmaceuticals cannot then be approved for general consumption. Prior to the proliferation of CBD as a popular and trendy additive, the cannabinoid had been approved as the main active ingredient in the Epidiolex, a drug prescribed for the treatment of seizures.
Last year, the agency recommended rescheduling of CBD to the U.S. Drug Enforcement Agency stating that the FDA had found that CBD “doesn’t meet criteria for federal control.” Departing FDA Commissioner Scott Gottlieb has since pledged the administration’s diligence in reevaluating their stance on CBD in light of evolving studies and loosening state and global regulations.
“We recognize the potential opportunities that cannabis or cannabis-derived compounds could offer,” said Commissioner Gottlieb. “We’re committed to pursuing an efficient regulatory framework for allowing product developers…to market these types of products.”
Colorado based BlueBird Botanicals will provide hemp-derived CBD oil for the Rocky Mountain High cheeseburger.