Ben & Jerry’s Savors The Flavor Of CBD

By: Joshua Waldrop

Ben & Jerry’s has kept your freezer filled with innovative flavor combinations since they hit the gourmet ice cream market in 1978 and their next innovation is CBD-infused desserts. Ben & Jerry’s announced on their website their intention to create a CBD-infused ice cream product in a call to action informing their loyal customers of the federal obstacles standing in their way, including the now slot rolling FDA limitations, while calling to enlist their base’s help in persuading the Agency to re-evaluate its stance on CBD-infused food and beverage products.

“We are open to bringing CBD-infused ice cream to your freezer as soon as its legalized at the federal level,” said the creamery in their statement. “Currently, the FDA prohibits adding CBD to food and beverages. But change is on the horizon.”

Mashable points out that unless their CBD ice cream contains “obscene” amounts of CBD, consumers probably won’t notice any of CBD’s purported chillaxing side effects, unless they pair it with legal weed or a healthy dose of the placebo effect. That’s because many of the over-the-counter CBD smoothie additives and latte supplements simply don’t have enough cannabinoids to be wildly effective, reports Fast Company.

As USA Today reports CBD, a non-intoxicating form of cannabis that may have some health benefits, has been added to teas, gummies and beauty products in recent months. However, the U.S. Food and Drug Administration (FDA) prohibits adding CBD to food and beverages.

According to Business Insider, On April 20, Ben & Jerry’s teamed up with marijuana dispensary Caliva to give away free pints of ice cream in California. Caliva donated 4.2% of its 4/20 sales to Code for America’s Clear My Record Program, which focuses on people who have been arrested on charges related to marijuana possession.

“Knowing that Caliva is challenging the status quo of bogarting human rights of non-violent offenders and providing these communities a second chance is exactly the 420 effort we want to support,” said Ben & Jerry’s marketing manager Justin Gural.

“We’re doing this for our fans,” said Ben & Jerry’s CEO Matthew McCarthy. “We’ve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what they’re looking for in a Ben & Jerry’s way.”

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